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Ugh, “momwashing” is a brilliant conceit. I’m grimly appreciating your perceptive take on the egregious PR phenomenon.

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You should add to your third to last paragraph, "To them, Black women aren't moms either." Because we know that M4L isn't looking out for their interests, many of which go against what M4L supports. They only matter if one sends their child to a charter school (but of course not too many to the posh one in or adjacent to their HOA community) or gets a voucher to a private school (but of course not too many to their longstanding with a proven track record private school) because it helps them in their school choice arguments. The whole "suburban voters" rhetoric in media is code for white women.

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